The pernicious secularism promoted by big business was epitomized for me during a visit to Walgreens on Christmas Eve. As I searched for the tinsel that my six-year-old had requested for the tree, I heard a commercial for flu shots to the tune of “The Twelve Days of Christmas”. Since the word “Christmas” is verboten in the language of modern big business, the singer in the commercial altered the words to remove the offensive language. If my memory serves me correctly, he sung words to the effect that “on the first day of the holidays” his true love had given him the flu. With this admittedly trivial effort by Walgreens to inoculate its customers against the harmful effects of Christmas ringing in my ears, I was heartened upon my return home to discover a wonderful commercial being shown in the UK this Christmas season for the supermarket chain, Sainsbury’s. It takes as its theme the famous Christmas Truce in the trenches in 1914. It presents a profoundly Christian message and rekindled my faith in the ability of big business to be big hearted. 

I urge all visitors to the Ink Desk to take a few minutes to watch this heart-lifting commercial:    

http://youtu.be/NWF2JBb1bvM